Case Study - Grosvenor Casino.

A unique and immersive Virtual Reality experience to promote their ‘Call of The Wild’ creative campaign for Christmas 2017.

The Idea. 

Temporary VR booth that would invite consumers, 5 at a time, to enter and enjoy a 3-minute immersive experience. The booth was to be located in high footfall areas in London and Manchester for two days in each city, with selected tastemakers, journalists and consumers invited to experience in the event.

The Creation.

An arctic VR environment was created with northern lights. Characters were modelled, textured and animated to match the real-life actors. The casino was filmed in the booth with real actors in 360 VR video. The app built to run simultaneously on five networked machines using Oculus Rifts.

The Result.

The event was covered in local and national press as well as across social media, with the activation delivering on brief, providing an unforgettable experience with real WOW factor.

5,044 consumers engaged with over 4 days
31M reached through editorial coverage
1.2M reached on social media