Case Study - Hilton.

A bespoke AR experience to showcase the new rooms by Hampton by Hilton, Hilton Garden Inn, and Motto, in collaboration with CampaignWorks. 

The Idea. 

Hampton by Hilton and Hilton Garden Inn wanted to create an AR experience for their new rooms at their events in Dubai, the Netherlands, Jordan and London. The incentives behind the project were to reduce the cost and environmental impacts of transporting furniture worldwide, and to showcase rooms currently awaiting construction.

  The Creation.

The temporary rooms had no furniture, just the floor layout. Tablets were strategically placed around the rooms. The user would pick up a tablet and scan the image in front of them, allowing them to look around the virtual rooms. By clicking on different pop-up icons, the user can find out more information about the different features the room has to offer. 

 The Result.

This initiative was very successful, with over 5,000 users engaging with the experience at different events. By using AR to enhance users’ emotional engagement, the campaign provided a cost-effective and impactful method of publicity. Following its success, VRCraftworks were later contracted to promote a third Hilton product - the Motto, a conceptual hotel and travel experience.