Filters are the best feature on Instagram for organic reach.

Instagram filters are the most promising tools to boost a brand’s organic reach. Let us tell you why.

This Instagram account has 4,500 Followers but generated…

Organic reach

Is at its lowest ever on Instagram. However, AR filters are the best way to drive Organic Reach to grow your account. How?

A brand uploads a filter to their account and if said filter picks up traction it will be shown in other people's carousels who don’t follow said brand; organically generating huge numbers of impressions and people visiting the brands account. However, to do this these filter will have to be unbranded (no logo).

micro-influencer & brand ambassador

Once the filter is posted, every follower of the brand who uses the filter becomes a free micro-influencer & brand ambassador. The followers are actively increasing the brand's mind share with no extra cost to the brand. A follower would only do this if the filter content is S.M.A.R.T: Shareable, Memeable, Accessible, Relatable & Topical.

This pipeline will also apply to a brand's pre-existing influencer network.

Why?

People buy branded garments to show status, so they look and feel a certain way. Instagram effects are another form of this, where we can recreate a brand’s look and feel, allowing customers to take selfies or videos of themselves to identify with the brand’s values. 

Filters are an amazing way for organic reach, when organic reach is low.